5 ways a coach can help your business - according to an expert from Tring

Why coaching isn't just for professional sports people to reach the next level
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A business coach from Tring is highlighting some of the benefits that business owners can have from investing in a coach.

It’s common knowledge that professional sports people credit their coaches with a huge part of their success.

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However, many of the most successful business owners also use coaching in order to reach the next level. For business owners, having a coach can unlock the same gains that a professional sportsman makes when backed by a coach.

Simon EllsonSimon Ellson
Simon Ellson

But this investment doesn’t just include professional goals anymore - it helps boost positivity and improves wellbeing across every aspect of life.

Award-winning business coach at ActionCOACH West Herts Simon Ellson is sharing advice on a few of the benefits of business owners investing in a coach.

Simon said: “I prefer the title ‘accountability partner’. As we hold business owners accountable for their actions, impacting various parts of their lives, we move away from the general term of business coach.

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"It’s much more than that nowadays. Throughout the pandemic, I’ve supported many people who have had their entire universe turned upside down and worked alongside them, almost like a friend, to survive the challenges.”

Here, Simon outlines five key reasons why business coaching is so valuable to business owners:

Thinking critically and creatively

When you’re busy in the day-to-day operations of business, you’ll often grow complacent with what’s happening in the wider environment. A business coach will ask you thought-provoking questions, encouraging you to assess your actions as if you were an observer.

Simon said: "You’ll be able to see things from a completely different perspective, which in turn will initiate innovation and inspiration."

Leading strategically

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Although you might like to think it, you’re not superhuman, meaning you can’t cram more hours into the day than actually exist! Instead, a business coach will help identify which aspects require more focus from yourself, and which can be delegated to team members. The art of delegation is key to business growth.

Learning when to take risks

With your business acumen challenged, you’ll learn which decisions might be reckless, and ones that will be worth taking the risk for.

Simon said: "A business coach isn’t superhuman either - we don’t have the ability to see into the future - but they can help identify whether you have assessed a potentially risky move from all angles and support in taking the most appropriate course of action."

A confidence boost

Confidence is not an innate characteristic and can be learned. Business coaches will help to identify your own skills and strengths (and weaknesses), as well as enabling you to develop strategies to navigate through tough times.

Being held accountable

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Simon said: "This is possibly the biggest benefit of working with a business coach. Whether you like to hear it or not, they will always tell you the truth, as it will be for the greater good of your company.

"They will always have your best interests at heart as, after all, your success is their success."

Simon added: "Coaching, in any form, is a process that significantly enhances people’s achievements.

"Lewis Hamilton has a coach, Eric Schmidt has a coach. Business coaching helps entrepreneurs break through barriers that might be holding them back. Just like in sports, our coaching focuses on the actions and mindset necessary to achieve your goals.”

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