Hemel Hempstead fashion designer's work showcased on London's Oxford Street

Graduate Fashion Foundation collaborates with art gallery to showcase work from BA students

Wednesday, 16th June 2021, 10:37 am
Updated Wednesday, 16th June 2021, 10:38 am

The work of a graduate fashion designer from Hemel Hempstead is lighting up the Oxford Street.

Angela Olsen describes seeing her designs on the exterior of Flannels London store as 'surreal'.

The 24-year-old, a menswear graduate from the University of Leeds, entered two Graduate Fashion Week competitions to wards the end of her last semester.

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Angela in front of her work in Oxford Street

She said: "The first competition was with Graduate Fashion Week x W1 Curates and the prize for winning this, is to have my work featured on the outside of the Flannels store on Oxford Street in London, for two weeks!

"There are a total of 50 winners from a variety of fashion related courses around the world.

"The installation is said to be viewed by around 50,000 people a day, resulting in the potential for my work to be seen by over half a million people overall."

Graduate Fashion Foundation has collaborated with W1 Curates - an art gallery in London - to showcase the best image, photography and moving image work from the Class of 2021 in a two-week installation seen on the façade of Flannels on Oxford Street.

Angela's work is now lighting up Oxford Street!

The installation is due to last until Sunday, June 20, with the Flannels London flagship store exterior transformed into a public exhibition using state-of-the-art technology across 36 screens.

Angela added: "The work I entered into the competition was part of my Fashion Innovation module at university, where I took inspiration from hospitals and ancient Greek art, utilising key features to develop my work into something new and interesting.

"This collection introduces a modern hybrid.

"It is quite surreal, it didn't really sink in until I saw it myself, I had seen pictures but I think it really sunk in when I went to London and saw it.

Angela's work on the outside of the Flannels store on Oxford Street in London

"Everyone has been really supportive, and for a fashion designer this is a big moment.

"I have also entered and won another competition which will see me complete a brief design residency with TikTok in London, working on new clothing merchandise. I'm really looking forward to that residency.

"After that I will look for a job in menswear."

For more about Angela and her work visit: www.graduatefashionweek.com/search-portfolios/angela-olive-olsen.