Hemel Hempstead fashion designer's work showcased on London's Oxford Street

The work of a graduate fashion designer from Hemel Hempstead is lighting up the Oxford Street.

Angela Olsen describes seeing her designs on the exterior of Flannels London store as 'surreal'.

The 24-year-old, a menswear graduate from the University of Leeds, entered two Graduate Fashion Week competitions to wards the end of her last semester.

She said: "The first competition was with Graduate Fashion Week x W1 Curates and the prize for winning this, is to have my work featured on the outside of the Flannels store on Oxford Street in London, for two weeks!

"There are a total of 50 winners from a variety of fashion related courses around the world.

"The installation is said to be viewed by around 50,000 people a day, resulting in the potential for my work to be seen by over half a million people overall."

Graduate Fashion Foundation has collaborated with W1 Curates - an art gallery in London - to showcase the best image, photography and moving image work from the Class of 2021 in a two-week installation seen on the façade of Flannels on Oxford Street.

The installation is due to last until Sunday, June 20, with the Flannels London flagship store exterior transformed into a public exhibition using state-of-the-art technology across 36 screens.

Angela added: "The work I entered into the competition was part of my Fashion Innovation module at university, where I took inspiration from hospitals and ancient Greek art, utilising key features to develop my work into something new and interesting.

"This collection introduces a modern hybrid.

"It is quite surreal, it didn't really sink in until I saw it myself, I had seen pictures but I think it really sunk in when I went to London and saw it.

"Everyone has been really supportive, and for a fashion designer this is a big moment.

"I have also entered and won another competition which will see me complete a brief design residency with TikTok in London, working on new clothing merchandise. I'm really looking forward to that residency.

"After that I will look for a job in menswear."

For more about Angela and her work visit: www.graduatefashionweek.com/search-portfolios/angela-olive-olsen.