Giant bathtub will be on display in town centre to highlight Hemel Hempstead's overuse of water
Here's why you might see a giant bathtub in Hemel Hempstead at the weekend
Affinity Water is bringing an enormous 10,000 litre operational bathtub to Hemel Hempstead this weekend to highlight the town's overuse of water.
The water supply company says local residents use 2.4 per cent more than the national average - 145.42 of litres every day (Per Capita Consumption) – the national average is 142.
The custom-built bath tub is 125 times bigger than a household bath, and has been created as part of Affinity Water’s SOS: Save Our Streams movement.
The giant bathtub will be in Riverside Shopping Centre on Friday, July 2, and Saturday, July 3.
Jane Bellard, SOS Campaign Project Lead at Affinity Water, said: “Our giant bath is a real head turner, and for a good reason.
"We want to help everyone in Hemel Hempstead waste less water so we can Save Our Streams.
"Our team will be on hand to help locals get their free water saving kit, so they can make simple but effective changes at home.
"Together, we can help save previous local chalk streams, including the River Gade.”
The UK’s largest water-only supplier, Affinity Water is urging the public to join new movement SOS: Save Our Streams and address their wasting water-wasting behaviours to protect the UK’s chalk streams.
Coined ‘Britain’s Great Barrier Reef’, these beautiful rivers, which boast clear water from underground springs, are more endangered than both the Bengal tiger and black rhino.
These iconic natural gems are now at risk due to unsustainably high demand for water.
The campaign is encouraging the public to waste less water by providing tailored water saving support.
Members of the public are urged to take action now and visit SaveOurStreams.co.uk where, after answering a few questions about how they use water, they can gain access to their exact household water usage stats, a free water-saving kit and tailored advice.