Dragons' Den: NitNOT founder from Hemel Hempstead secures investment for her Nit and Lice busting products
Eileen Hutchinson faced the Dragons on the BBC One show
A head lice technician from Hemel Hempstead secured an investment of £40,000 when she appeared on Dragons' Den on BBC One last night (Thursday, May 6).
Eileen Hutchinson founder of NitNOT head lice treatment products, left the Den with the investment from Tej Lalvani, in exchange for 30 per cent of her business, and is overjoyed with the feedback she has received about her knowledge on the issue and successful treatment of head lice.
Eileen’s unique enthusiasm for tackling this niche issue caught the attention of Dragons’ Deborah Meaden and Tej Lalvani, along with her strong eco-friendly credentials.
Deborah Meaden, a strong supporter of green business practices, made a counter offer of £40,000 investment for 20 per cent of the business after Tej Lalvani refused her offer to split the investment.
Eileen is now hoping to share her eco-friendly head lice treatment and nit comb with the world, after successfully securing investment from Tej Lalvani on Dragons’ Den.
Although Eileen states that though she is a big fan of Deborah Meaden, she felt Tej Lalvani’s business credentials were the best suited to take NitNOT to the next level, to the agreement of Deborah Meaden herself.
With her new business partner on board, Eileen is excited to be moving forward into the next phase for NitNOT.
She said: “I’m over the moon to be working with Tej, his expertise in branding and marketing is exactly what I was hoping for and his impressive in-store portfolio involving Vitabiotics fits perfectly into the same retail sector.
"We have had an exciting start working on re-branding our range and look forward to broadening NitNOT’s distribution base and enabling more families to eliminate these itchy pests.
"Tej’s team has been fantastic, it’s an exciting time for NitNOT!”
Upon entering the Den, the Dragons put her through her paces. However Eileen was able to turn this around in her favour as she pointed out families' battles with these pesky pests was the exact reason for her drive to solve the nation's nit and head lice issues.
NitNOT is devoted to raising the bar in head lice treatment, and reassuring grown-ups and children that an itch-free, stress-free and shame-free future is within reach.