Teen YouTuber goes viral on TikTok after bold shout-out to TV star as she hunts guests for new show

Ruby Sussex with Simon Squibb who she is doing the challenge for.

placeholder image — Ruby Sussex with Simon Squibb who she is doing the challenge for.

Aspiring children’s TV presenter Ruby Sussex has racked up more than 50,000 views in a weekend after taking part in Simon Squibb’s 30-day challenge – with even Lee Hinchcliffe reposting her video

A 17-year-old YouTuber with big television ambitions has gone viral on TikTok after a weekend video sparked tens of thousands of views and a flurry of shares.

Ruby Sussex, an aspiring children’s TV presenter and online creator, saw her profile explode after posting a clip as part of Simon Squibb’s popular 30-day challenge, in which participants are encouraged to put themselves out there and ask boldly for opportunities.

In the now-viral video, Ruby enthusiastically shouted out Lee Hinchcliffe, explaining that she was on the lookout for exciting guests for her brand-new show, Unscripted, which launched earlier this year in 2025.

Ruby Sussex celebrated her birthday on December 5th ( image courtesy of Lydia A Entertainment but taken by Millie Sussex)

The gamble paid off.

Within days, the clip had surged past 50,000 views on TikTok, with “many, many people” sharing it across the platform. The moment was capped off when Hinchcliffe himself was eventually notified about the post — and went on to repost Ruby’s short video to his own audience, giving the teenager a major visibility boost.

Ruby, who is one of the youngest creators to be making waves in the space, has also used her growing platform to shout out other well-known media figures, including Alison Hammond and Adam Beales (known online as Adam B), after completing a creator course with the famous YouTuber.

The teen’s rapid rise hasn’t come out of nowhere. Ruby first rose to prominence after becoming the youngest member of the first cohort on Adam B’s “Channel Boost” course, designed to help emerging creators grow and professionalise their online presence. Since then, she has been “joining forces” with a range of other YouTubers as she builds her profile both on and off camera.

When speaking about her latest achievement a representative for Lydia A Entertainment, her management, said "We are extremely proud of Ruby! She is always working so hard alongside her College work, and she doesn't stop! Ruby has a natural talent for TV presenting and we are so glad people are starting to see that talent! We are hoping this video is the first of many viral clips for her, she deserves all the love and support, and she is a valued client of ours"

Her new show, Unscripted, has already secured its first interview, featuring Finn Flood — an up-and-coming busker who has been dubbed by fans as “the young Ed Sheeran” thanks to his acoustic sound and street-performance roots.

With viral momentum, industry shout-outs and a clear ambition to break into children’s television, Ruby Sussex is quickly proving that age is no barrier when it comes to making noise online.

And if her latest TikTok is anything to go by, this is one 17-year-old who isn’t afraid to shout to be heard — and get noticed by the very people she’s hoping to work with.