Ellice Bateman, aged 22, has graduated with an honours degree in Advertising Management and Digital Communications from Bucks New University, in High Wycombe.
She was also presented with a Best Marketing Dissertation Award from the Chartered Institute of Marketing (CIM) for her dissertation on the question: ‘Why do consumers ad block and what are the impacts on brands’.
Ellice, who attended John F. Kennedy Catholic School, now has a job as a campaign planner assistant at Zenith Optimedia, in London.
She said: “It was very surreal when I found out I had won the award. Now it has sunk in I couldn’t be happier that all my hard work has paid off. Winning the award for my dissertation will help to progress my career in the right direction quicker, and choosing such a topical industry issue in an industry which is forever changing should hopefully appeal to potential employers.”
Senior lecturer Sarah Hill said: “From her first year and all the way through her studies, Ellice has been a committed and diligent student and it is great to see all her hard work recognised.”
CIM spokesman Maggie Jones said: “Ellice’s dissertation is a great example of forward-thinking industry insight. We have no doubt that Ellice will enjoy a long and successful career in marketing and we wish her every success in the future.”