Rising media star wins £10,000 after viral success in Simon Squibb’s 30-Day Challenge
Seventeen-year-old aspiring TV presenter Ruby Sussex has won £10,000 after taking part in entrepreneur Simon Squibb’s widely followed 30-Day Challenge, marking a major milestone in her fast-growing media journey.
The young content creator took part in the challenge earlier this year, with the winning announcement made on the evening of Tuesday 3 February. According to an email sent worldwide by Simon Squibb, Ruby amassed more than 100,000 views on YouTube, while also going viral multiple times across social media platforms during the challenge.
In addition to the £10,000 prize, Ruby will also receive a consultation with Simon Squibb’s team, offering further support as she continues to build her career in presenting and digital media.
Ruby and Simon first met during the first weekend of May 2025, where the teenager impressed audiences — and Squibb himself — with her confidence and clarity on camera. Her participation in the 30-Day Challenge stood out not only for its reach, but for its emotional honesty.
In one particularly moving video featuring Simon Squibb, Ruby explained that her motivation for taking part in the challenge went beyond showing up online each day or working towards her goal of becoming a YouTuber and presenter. She shared that, if she were to win, she hoped to use the prize money to help support her family, including contributing towards her mum’s treatment following a cancer diagnosis.
The clip was widely praised by viewers, with many highlighting Ruby’s maturity, composure and natural presenting ability. Despite the emotional nature of the moment, she spoke confidently and honestly on camera, earning admiration for her authenticity — even as she became visibly emotional herself.
Despite the personal challenges facing her family, Ruby continued to appear confidently on camera throughout the challenge, gaining significant support online and building a rapidly growing audience.
The teenager’s success has been widely celebrated as an example of how young creators can use digital platforms to amplify their voices, share meaningful stories and open doors to future opportunities. With viral momentum, industry backing and growing public recognition, Ruby Sussex is increasingly being seen as a rising talent to watch in the world of media and television.