High voltage antics as Dacorum business launches new eBike

An electric vehicle start-up formed during lockdown by three brothers has launched its new eBike.

Brothers Alex Francis, from Berkhamsted, Oliver Francis and former CEO of Sky Sports Barney Francis celebrated World Car Free Day (September 22) by drawing a 50km lightning bolt around central London using their first eBike.

Estarli, which has a storage dept in Potten End and a workshop is in King Langley, aims to help more people convert to electric power and stay healthy.

Co-founder Oliver Francis said: “Despite the name, World Car Free Day isn’t really about cutting out cars, it’s about reducing pollution.

"One of the best ways to do that is by converting to electric. Our eBike is our first e-vehicle and we are proud to be in the fight for climate change.”

Oliver cycled the Estarli e20 through central London to create the largest ever GPS lightning bolt – and it was all done on a single charge.

Oliver added: “We know people are in the market for foldable and versatile commuter eBikes which they can use for larger chunks of their journey’s post-Covid.

"Most people won’t be doing 50km daily but we wanted to highlight how you can ride the e20 as far as you like.”

Estarli’s organising principle is ‘travel and commuting solutions that don’t cost the earth'.

Alex Francis, technology expert, said: "What we don’t agree with are eco-friendly solutions that aren’t price-friendly.

"That’s why we’ve worked hard to find the right balance between specification and cost. We also know that not everyone wants their e-ride to look electric.

"That’s why we hid the battery in the seat post. Our riders can benefit from a little assistance without anyone else knowing!”

The e20 is available at an introductory offer for £595 while stocks last. For more information see www.estarli.co.uk.