Berkhamsted hair salon announced as finalists in eight categories for local industry awards

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Alchemy & I has been shortlisted for Best Salon and Best Salon Team

A hair salon in Berkhamsted has been announced as a finalist in eight categories in this year's Salon Awards.

Alchemy & I, located on the High Street, has been shortlisted in six salon-wide categories and two members of the team have secured a finalist spot in two categories in the Salon Awards, which showcase the professionalism of the hairdressing industry on a local level.

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Amy Penhallow has been shortlisted for Stylist of the Year and Sophie Hinton is a finalist for Future Talent Award.

Alchemy and I TeamAlchemy and I Team
Alchemy and I Team

Amy impressed the judges with her passion for hairdressing, demonstrating dedication for evolving her artistry while providing the best experience for clients.

Sophie, one of the salon's apprentices, was recognised for her eagerness to learn all that she can while providing toning and styling services to an incredibly high standard.

The salon, spearheaded by founder and CEO Haylee Benton, has been nominated in the Best Salon and Best Customer Experience categories due to its ongoing innovation, success, and reviews.

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The salon puts the customer experience first and is dedicated to meeting client needs while providing a unique atmosphere that combines community and relaxation - it even has an app for clients to order a range of cocktails, drinks and food, straight to their seat.

Amy Penhallow (left) and Sophie Hinton (right)Amy Penhallow (left) and Sophie Hinton (right)
Amy Penhallow (left) and Sophie Hinton (right)

The team's bespoke colour work has secured them recognition in the Best Colour Salon category. Salon Director Sean, who boasts a L'Oreal Colour Degree, has invested time into supporting the ongoing development of all the salon's stylists.

After refurbishing in January 2020 to expand their capacity, Alchemy & I's interior design has been celebrated in the Best New or Refurbished Salon category, while the Best Salon Team accolade recognises the dedication, passion and enthusiasm every member of Alchemy has for their artistry.

The salon has also been shortlisted in the Marketing Trailblazer category.

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Salon Director, Sean Butt, said: "The whole team are thrilled to hear the news. Alchemy & I was launched to offer high street accessibility to incredible hair artistry and indulgent experiences, so we're incredibly proud to see that our efforts have been recognised.

"With this year really pushing us to our limits, it's driven home that our hard work to continually overcome and adapt has been worth it.

"The team has shown incredible resilience throughout the challenges 2020 has presented to us, and even as we weather a second lockdown, we continue to stand together and support one other, and these awards are just a testament to that."

Alchemy & I will discover if it has achieved the top spots at a virtual awards evening on December 12.

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