A contact lens recycling initiative has been launched which will allow users to dispose of their eyesight aids for free.
Previously lenses could only be recycled at a paid-for recycling partner due to the difficulty in recycling the silicone products.
But now pharmaceutical giant Johnson & Johnson have revealed the UK’s first free nationwide recycling programme suitable for all contact lenses.
The Acuvue Contact Lens Recycle Programme will accept all brands of soft contact lenses, with the aim to significantly reduce the plastic waste created by the product.
Consumers will have the option of dropping their contact lenses off at public drop-off locations or having their recycling waste collected.
There are currently 3.7m contact lens users in the UK, 20 per cent of whom admit to wither flushing their used contact lenses down the toilet or ditching them in the sink, according to Press Association.
Johnson and Johnson Area Vice President, Sandra Rasche revealed that the move was motivated by customer demand.
She said: “Seventy-seven percent of British contact lens wearers said they would recycle their contact lenses if they could and we share their interest in reducing the amount of plastics in the environment.”
“As a business, we are committed to doing our part to combat climate change, protect our planet’s natural resources and reduce waste, and this new UK recycling programme represents the next step in our company’s sustainability commitment.”