People are being challenged to take a snowflake themed picture, share it on social media and donate to family support charity Home-Start.
The good cause is asking people to get snapping and donate £3, £5 , £10 or more to the campaign by texting SNOW26 followed by the amount to 70070.
Pictures can be of anything snowflake related from a wintery outdoors scene to festive-themed face painting.
Diane Young from Home-Start Dacorum said: “Help us fight our funding crisis and keep Home-Start across Hertfordshire - don’t let it melt away.
“We’re hoping this campaign will captivate the imagination or people across the country, whether you’re a young child making a paper snowflake or someone who loves crafts and making things.
“We have never tried a campaign like this before, so we are very interested to see how people react to it. We hope people will find it fun, and a great way of helping families-in-need in their local areas.”
>Find out more about the charity at www.homestartdacorum.org.uk.
