More than £7,000 donation boosts fledgling children’s charity

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Hemel Hempstead children’s charity Charlie’s Gift has been given a huge boost with a donation of £7,158.25 from Sainsbury’s Apsley Mills store.

The charity was set up by parents Jason and Nicole Fidler in memory of their young son Charlie who died suddenly in June 2010, aged just 8 years, from Anaphylactic Shock.

The charity operates by providing grants of money to children in Herts, Beds and Bucks, who face challenges in life because of health issues,

special needs and disability, bereavement or poverty.

Charlie’s Gift has been working together with the store on fundraising initiatives over the past year, since their Great Place to Work Group made Charlie’s Gift its local charity partner for 2014-2015, following nominations from the store’s customers.

Nicole said: “We set up Charlie’s Gift to lend a financial helping hand to children whose lives are touched by adversity. Our hope is that the grants of money we provide will help towards making these children’s lives a little happier and easier.”

Sainsbury’s support over the past year has helped to raise the profile of the fledgling charity. It has also helped to boost the charity’s funds through joint fundraising activities including a customer secondhand bookstall in-store, a Christmas bag-pack, charity pots at the tills and a Sainsbury’s staff football match against the Royal Mail.

Local ukulele band Ukie Toones also performed at the front of the store, entertaining customers as they shopped at Christmas and Easter.

Proceeds from their charity busking were also generously donated to the charity too.

To find out more about the Sainsbury’s local charity scheme visit

For more information about Charlie’s Gift please visit: