Millions spent in town’s malls over festive period

Riverside Shopping Centre manager David Robinson, and below, Marlowes Shopping Centre manager Vince Williams
Riverside Shopping Centre manager David Robinson, and below, Marlowes Shopping Centre manager Vince Williams

Hemel Hempstead’s shopping centres are celebrating a successful festive period with post-Christmas sales figures showing performance was up in the town on previous years.

Both the Marlowes and Riverside malls in the town centre revealed promising statistics from the busiest time of year for the retail sector, with shopper numbers increasing and millions of pounds spent in our stores.

Vince Williams ENGPNL00320110616130022

Vince Williams ENGPNL00320110616130022

The Marlowes Shopping Centre manager Vince Williams said shopper numbers for December were up 1.2% to 783,000 against last year.

Customers at the mall housing big names including Topshop, River Island and Wilkinson spent more than £8million across all Marlowes retailers, which was up 2.2% on 2013.

Mr Williams said: “This was a great end to the year, where we saw a few new retailers like Poundworld, iCandy and Moo Dog come to the centre and with a few more still to come. We are looking forward to a challenging but successful 2015.”

The manager revealed the next business to take up residence in the mall will be children’s toy retailer The Entertainer, expected to open in February.

Next door at the Riverside Shopping Centre, manager David Robinson also revealed sales had increased over the same period last year.

The mall has welcomed new units such as upmarket jewellery chain Pandora over the past 12 months.

Mr Robinson said: “Christmas has yet again proved to be a successful period for our retailers with the majority confirming increased sales against the same period last year.

“Our established retailers such as Debenhams, TK Maxx, Laura Ashley, H&M and Next all reported strong trading over the Christmas period with new retailer Pandora and recently upsized Roman both performing exceptionally well. Town footfall was especially strong during the two-week period before Christmas and leading into Boxing Day sales.

“With our strong retail offer, the planned public realm modernisation works to the town centre and the improvement works to the Water Gardens we expect next year to build on a very positive 2014.”

Regeneration works continue in the town centre as part of Dacorum Borough Council’s £30 million Hemel Evolution scheme.