TURNOUT was high for the launch of the next stage of a brand new development on Saturday.
Around 1,000 people were at the opening of the piazza and bridge at the Image site in Hemel Hempstead, which includes the former Kodak tower.
Michelle Harris, a sales director for developer Dandara, said: “The response to the Piazza Party was fantastic and we welcomed approximately 1,000 guests throughout the course of the day.
“The piazza had a real buzz, which is exactly the type of ambience that will be created when the shops, cafes and restaurants occupy the space when the development is completed.
“The opening of the Alfie Morland Bridge will provide a quick, safe and convenient link to the rest of the town centre and will prove critical in incorporating Image into the wider community.”
Proceedings started with the opening of the bridge at 1.30pm. Named after a baby boy who died of a brain tumour, it was opened by Alfie’s parents Robert and Lucy Morland, and Mayor of Dacorum Roger Taylor.
Visitors were then able to cross the bridge to explore the rest of the development, where musicians entertained with performances in the style of West End act Stomp
Visitors could explore the heights of the newly renamed KD Tower and got to take a peak inside recently completed show apartments.
Hairdressers from Tony & Guy were offering free makeovers and former site owners Kodak were providing a photo printing for free.
Outside in the piazza, alongside a new water feature and the Kodak-inspired sculpture, stalls served up a hog roast, drinks, and information about the development.
A raffle on the day, held in memory of baby Alfie, raised more than £500 for the Samantha Dickson Brain Tumour Trust.
The launch event was topped off with a firework display from the top of the 22-storey landmark tower at 8pm.
The development, which will provide retail and office spaces, and 254 apartments, is expected to be completed in December this year.