Healthy Hemel is walking its way to a streetwise success

Beat The Street launch in Hemel Hempstead, Hertfordshire with Maple Grove School.
Beat The Street launch in Hemel Hempstead, Hertfordshire with Maple Grove School.

School children, businesses and families across Hemel are putting their best feet forward for theBeat The Street campaign.

The six-week initiative, being run by Hertfordshire County Council’s six-week Beat, is encouraging Hemelites to adopt more active lifestyles by incrweasing how much they walk, run and cycle.

And there are a range of fantastic prizes on offer for the people who walk, cycle and run the farthest.

So far more than 28,000 people have signed up across the four areas, with teams walking more than 120,000 miles and are on target to walk over 500,000 miles.

As part of the competition players record how far they’ve moved by tapping their special ID cards on ‘beat boxes’ placed around the town. Tapping two or more records a distance travelled and the box records each of these journeys.

Teresa Heritage, Hertfordshire County Council’s cabinet member for public health, localism and libraries, said: “We’ve been delighted with the local response to the Beat the Street campaign with so many people out and about on the streets, actively tapping their cards and fobs.

“It’s been a real community effort and I’m delighted that so many local businesses have kindly donated prizes - it shows just how local people are taking the scheme to their hearts.”

There is still time for local residents of all ages and abilities to get involved. Why not sign up your business as a team and get friends and family involved too? To find out how to register your team and get everything you need to participate visit