Baby cast business is just blooming for young entrepreneur

Sophie Cox and her Baby Moments at Gadebridge, Hemel Hempstead.
Sophie Cox and her Baby Moments at Gadebridge, Hemel Hempstead.

A young Hemel Hempstead woman was so fed up with scraping along on minimum wage jobs with few prospects that she decided to start her own business.

Sophie Cox, 20, of Marlins Turn, makes keepsake casts of baby hands and feet which she mounts in frames and sells under the name Baby Moments.

When she was 18 the confident former Cavendish School student spent three months training to be a London taxi driver before deciding that it was not for her.

She said: “I have been trying to save for a deposit for a house for two years now and I’m barely there so I decided I will try and make a living for myself doing something I enjoy – and something I can see there being more money in than minimum wage which I have always been on.”

Sophie went searching for ideas, even attending a weekend course in mould making and resin casting in Hitchin. She discovered a cast of a baby hand and foot and research found a need for a local service. She had just become an auntie, so tried her new skills out on her niece.

Baby Moments was started up in February last year as a part time venture to supplement her income while working at Watford Palace Theatre. Last August Sophie, who does not know where her business acumen comes from, won a £1,000 grant under the Dacorum’s Den search for new business ideas, which also included advice on setting up a business.

The idea and pictures spread like wildfire locally on Facebook, meaning she became so busy she had to leave her Watford job to pursue it.

Baby Moments became a full-time business in January. Find out more at