High street store Superdrug has once again teamed up with the Salvation Army for the donation drive.
The charity works with partners to identify parents that cannot afford to buy presents.
Major Tim Johnson from the Salvation Army said: “We are always so encouraged by the support we get and it is always so welcomed by the families the presents go to.”
In recent years the good cause has dished out presents to around 90 families.
Businesses are also encouraged to get involved and Hemel Hempstead-based holiday firm Haven is leading the way with workers handing over gifts.
Haven spokesman Naomi Woodstock said: “The Christmas present appeal has been a fixture on the Haven calendar for the last three years – we know our toys make a real difference to the families they go to.”
Unwrapped gifts should be dropped off at Superdrug in Marlowes by December 17.
The charity also needs volunteer drivers with their own vehicles to drop off Christmas day meals to homes and drivers to pick up those attending the Salvation Army’s dinner at its Waterhouse Street base.
Pick-ups would be from midday and drop offs at about 3.30pm. For those delivering meals, volunteers head out 11.30am and it takes around an hour. To volunteer call Christine Woods on 01442 253607.