Berkhamsted hair salon announced as finalists in coveted industry award

A salon in Berkhamsted has been nominated for Best New Salon in the Most Wanted Awards 2020.

Alchemy & I, which shares a building with sister company Cecily Spa, is nominated for the national industry award due to their fast-growing success as well as reviews for their alchemist’s bespoke cuts and colours.

Clients can access customer service via an innovative Alchemy & I app, by scanning a QR code at their chair, clients can order hot or cold drinks and premium cocktails, as well as lunch from local food partners.

The award also celebrates the sustainable approach Alchemy & I have taken towards their products and services. Opting for cruelty-free products in biodegradable packaging, installing eco-friendly lighting, and choosing to buy locally.

Presented by leading industry magazine Creative HEAD, Most Wanted recognises the most accomplished salons leading the way in British and Irish hairdressing – the nominees impressing with their creative and commercial skills, building business through inspirational teamwork and playing a vital role in their local communities.

Haylee Benton, founder of Alchemy & I, said: “Alchemy & I was launched as a way of offering high street accessibility to high technical skill and indulgent hair services, and we’re ecstatic that our innovative approach has been recognised in the Most Wanted Awards.

“Since our launch in March 2019, our team have worked incredibly hard to take Alchemy & I from strength to strength, and we’re thrilled that our dedication to sustainability and indulgent customer experiences are being celebrated.”

There are 14 categories which celebrate success across a multitude of disciplines and entries are judged by experts from across the board.

This year’s panels included Sonia Haria, beauty director of the Telegraph Group; Claudia Croft, deputy editor of 10 Magazine and contributing editor for Vogue; Anna Teal, business development director of global brands at Walgreen Boots Alliance and the global CEO at Aromatherapy Associates; plus a host of industry influencers.

Alchemy & I are one of five finalists in the Best New Salon category, earning a place at the Most Wanted Grand Final on Sunday, November 29, at Printworks where the winners will be announced.