A senior police officer has stepped in to reassure the public that criminals are not targeting Berkhamsted after hearing that it is a posh area in media reports.
Concerns were raised in a now deleted post on the Everything Berko Facebook page after the jewellers Bailey & Sons was robbed two weeks ago.
The raid came less than a month after the Daily Mail described Berkhamsted as ‘the town that thinks it’s too posh for Lidl’.
Its report of a story that this website had covered two weeks previously was then picked up by prime-time news programmes ITV London and BBC London.
The Facebook post had said: “It seems to me that since this no Lidl protest that has occurred, the crime rate in Berko has shot up!”
But Insp George Holland, who has been a police officer for more than 27 years, said the number of recorded crimes in Berkhamsted actually fell between April and May.
He said: “Police in Hertfordshire continually monitor crime figures and trends at all levels, from individual streets and neighbourhoods up to the whole county.
“Recorded crime levels have risen generally across Dacorum this year, when compared to the same period last year.
“However, the most recent figures show that the number of recorded crimes in Berkhamsted fell between April and May.
“Furthermore, there is currently no evidence to suggest from the crimes recorded since April that more criminals from outside the area are targeting the town.
“Berkhamsted is a relatively affluent town, however it remains a generally safe place to live and work with low rates of crime.”