More than half of blood donors in Hertfordshire are aged over 45, so NHS Blood and Transplant is looking for new, younger donors to replace them when they can no longer give blood.
NHS Blood and Transplant, which NHSBT collects 1.7 million units of blood each year, also needs to ensure it has the right mix of blood groups to meet patient needs.
Senior marketing coordinator Michelle Laserna said: “The New Year is a time when a lot of people focus on giving things up.
“We’re asking people in Hertfordshire to focus on giving, and to register to give blood. It’s easy to sign up and book your first appointment using our website and mobile apps.
“Please don’t just give up something this January. Give life, too.”
NHS Blood and Transplant needs donors from all blood groups and communities.
But it is particularly looking for new donors from black and Asian communities, and donors with the universal blood group O negative, as well as from groups A negative, B negative and AB negative.
Don’t worry if you don’t know your blood group before donating.
To book an appointment to donate visit www.blood.co.uk or call 0300 123 2323 to find your nearest session.
Donors can search for sessions, change their contact details, book appointments and change/cancel their appointments in real time on www.blood.co.uk
It is also easy to book through mobile apps for Windows, Android and Apple devices. To download the app, search ‘NHSGiveBlood’ in the app store.