Discount supermarket firm Aldi had announced it will open a store in Hemel Hempstead later this year and also has its sights set on a second base within the town.
The firm has already been given the green light to build a supermarket on the former home of furniture retailer MFI in Redbourn Road.
Planning permission was granted in 2012 and Aldi told the Gazette this week that construction work will start shortly and the shop’s doors will open later this year. The move is expected to bring around 40 jobs to the area.
The planning proposal boasted that the store will ‘introduce a new dimension of retailing, not currently found in Hemel Hempstead or Dacorum Borough in the form of a deep-discounted food store.
“The proposal will lead to a qualitative improvement in convenience shopping provision in Hemel Hempstead by providing a better range of price and products.”
Meanwhile, another application outlining plans to build a supermarket on the former Volvo car showroom in London Road, Apsley, has been submitted to Dacorum Borough Council.
A spokesman for Aldi said: “I am also pleased to announce that the London Road application is for a second Aldi food store within Hemel Hempstead and we hope to welcome our new customers to this location in the very near future.”
The town already has a Sainsbury’s store in Apsley, a Tesco at Jarman Park, along with a smaller Express store in the town centre, with Asda and Marks and Spencer nearby. They will be joined by Morrisons during spring 2015 as part of wider regeneration plans for the town.