Dame Esther Rantzen caused a stir on the High Street as she arrived at a new housing development in Berkhamsted.
The renowned broadcaster and charity campaigner was visiting housebuilder Churchill Retirement Living’s Sheldon Lodge development.
Dame Esther, who was born in Berkhamsted, was there in her role as the company’s new brand ambassador.
Well known for her charity work, Dame Esther has spent the last three years working on the creation of The Silver Linecharity to help tackle loneliness in the older generation.
As part of the relationship, Churchill, which builds one and two-bedroom apartments for over-60s, will continue to support The Silver Line.
Dame Esther said: “I’m delighted to be part of the Churchill family. It was very special coming back to the place where I was born and lived until I was five. It’s a beautiful town.
“At Sheldon Lodge I got a chance to meet the owners and hear their stories. There is a lovely community there and I can see how lives can be transformed when people make what can be a very difficult decision to downsize.”
Chairman of Churchill Retirement Living, Spencer McCarthy, said: “We’ve had the pleasure of working with Dame Esther before, and she is so well respected for her broadcast career and charity work, it seemed like a natural thing to do when we asked her to come on board.
“We look forward to working with Esther and building our relationship with her.”