A gift shop in Berkhamsted has been named the best gift shop in the south-east of England.
Temptation, which has just moved into the former Alldays site in Berkhamsted High Street, attended a glitzy ceremony held in London.
The award was presented by comedian Tim Vine earlier this month and was collected by company chairman Mike Adams who said he was delighted. "We are extremely proud of this trophy, but we know that really the award belongs to our customers.
"Their continued support, friendship, and loyalty has been our inspiration throughout our years in business," he said.
The shop began its life in March 1993 when husband and wife Sheena and Mike opened up at 211a High Street.
Fourteen years on, it has transformed into a multi-million-pound company that owns three large shops and operates two websites.
Chairman of the Berkhamsted Chamber of Commerce Ron Cowie, said: "Temptation have been serving Berkhamsted shoppers, with big smiles and beautiful gifts, for many years now and I know they are very popular in this town.
"We're very proud of their success and I hope this award will help them draw more and more people into our thriving town centre."
The awards ceremony, which has been running for five years, is run by one of the leading trade magazines, Progressive Gifts and Home.
Shop manager Steve Jessett, said he and the staff were pleased that the shop had been acknowledged for all of the hard work it did and welcomed the new spacious location that opened last Tuesday.
He said: "It's such a nice shop and a lot bigger which means we can increase the range and selection of products we sell in the town."
When asked why he thought Temptation had been able to last in a town notorious for independent shops being unable to sustain business for long periods of time, Steve said: "A lot of hard work went into making the shop a success.
"It sells a wide and varied range of stock which is totally diverse and we are keeping the shop interesting by constantly introducing new stock," he added.